My latest work.
I lead product design across ecosystems – from AI-powered legal research to healthcare behaviour change and global streaming platforms.
Shaping AI
Product Vision
Creating the workflows of the future with an evolving AI product — turning unmet needs into a coherent product vision at speed.
Lifted adoption to 96% across 21 researchers and managers, opening the door to an enterprise-wide contract.
Shaping AI Product Vision
Building a Company
Designing an early-stage start up from zero the same way I design a product: in the small moments that compound.
Built the design function from 0 to 1 as third hire, supporting 2x team growth, 6 client design systems in 2 weeks, and the brand that secured the first government contracts.
Building a Company
Rebranding the Welcome
A fifty-year-old client services firm opens its next chapter without losing the confidence that built it.
Tested 4 prototype directions against a 6-firm competitive audit to rebuild the IA and voice of a 50-year-old firm.
Rebranding the Welcome
Modernizing Privacy
A passwordless, voice-based login system designed to scale from mobile to CarPlay and wearables.
Voice login with 90% model accuracy and 3x faster sign-in, now launched in select markets.
Modernizing Privacy
Scaling Finance
Unified foundations and shared primitives for payment systems spanning five business verticals and three revenue streams.
Connected 15 bespoke tools across 5 verticals and 3 revenue streams into one service flow, accelerating GTM by 18%.
Scaling Finance
Designing Behavior
Increasing transplant referrals and broadening perceived kidney options through behavioral design.
Launched 2 products and a 68-initiative Change Package to reduce a 19% kidney discard rate.
Designing Behavior
Setting the Foundations
A civic housing data tool with strong data, no design system, and no visual language credible enough to fundraise on.
Delivered a net-new design system and working prototype that powered fundraising conversations and shipped to production.
